UEFA Women’s Euros Switzerland 2025
Everything you need to know as an event sponsor
Key Stats
Vital numbers for the event starting 2 -27 July
500
million viewers
720
thousand tickets
8
venues
Our View
Our founders’ view on making the most from your sponsorship of the next great footballing spectacle
Design
Weather
Switzerland has a diverse range of climates. With altitude affecting an otherwise largely heat-locked country deep in central Europe. We'll design with wide temperature and conditions variances in mind.
Brand
The requirement for white shorts was lifted by various federations in 2023, and the trend towards diversity and inclusion is expected to continue. We anticipate gender neutral kits and more choice for staff uniforms.
Trends
Spring 2025 has shown a greater role for classicality amongst designers. We expect that will reflect in the looks for these Euros.
Production
Sustainability
UEFA is embedding ESG practices into their infrastructure. So suppliers should be aware of new guidelines coming from UEFA. Our merchandise will be assessed for emissions and enivronmental impact per item — from conception to end-of-life stage.
Suppliers
EU suppliers can ship into Switzerland with the correct customs guidance. There will be pressure to use local suppliers in line with sustainability objectives.
Materials
Environmentally friendly materials (cotton, bamboo and linen) as well as recycled materials will be a focus.
Logistics
The host country
Switzerland is a relatively small country within Europe, it has an area of 41,277 sq km, and it is known for its efficient road network. We will plan scheduled deliveries carefully, considering infrastructure and distance to each host city.
Emissions
Delivery CO2 emissions can be tracked and offset. We will offer this service to all our clients.
Transport
Switzerland has a robust network of logistic and transport providers, we will utilise long standing supplier relationships to allow us to partner with experts on the ground.
EGD Guides
10 Creative Examples of Sponsor Activations at Sports Events
The EGD Guide to Sustainable Operations
The EGD Guide to Sustainable Event Merchandise
Timeline for Success
EGD recommended dates for successful sponsorship activations at this event
Strategy Cutoff
We work on a 1 year to go timeline, starting with initial creative ideation, defining audiences and confirming budgets. Our motto is, we can do anything with adequate time.
Design Cutoff
After this date all final designs are submitted for approvals, internally with your stakeholders, as well as the event organisers. We then source the right suppliers for the designs and make any necessary adjustments.
Production Cutoff
At this point we request that final production volumes are committed to. The orders are placed with the chosen suppliers and payment is finalised.
Delivery Cutoff
All items are delivered into Switzerland to ensure customs clearance before multi-venue fulfilment. Goods are QC'd, inventoried and stored securely pre-event.
Fulfilment Cutoff
By this date you'll have your product in hand, ready to distrubute to staff, guests and key stakeholders. We deliver goods picked and packed to name and size, making distribution a breeze.
Opening Ceremony
Your teams are in kit, your guests are seated and ready to watch the excitement unfold. Your brand is featured on a global stage.
Returns Cutoff
By this time we’ll expect any returns back into our warehouse. We’ll then work with suppliers and recyclers to dispose of the materials in the best possible way.
About Us
Event Goods Delivered develops merchandise for the global stage.
Working in partnership with global sponsors and national teams, we manage the design, procurement and logistics for event merchandise at major global events.
We’re proud to have worked with some of the world’s leading brands and sporting bodies.
