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EGD Guides
The latest insights from the team
10 Data-backed Insights About Football Fans
With the FIFA World Cup 2026 now around the corner, many of our clients are in the in-depth stages of planning their sponsorship...
Duncan
Aug 146 min read
The EGD Guide to Product Life Cycle Assessments
What's a life cycle assessment? And why are they important? A life cycle assessment (LCA) is a rigorous process that evaluates the...
Duncan
Jun 303 min read
The EGD Guide to the Regional Products of Milano-Cortina
In just one year, the Milano-Cortina 2026 Winter Olympics will bring the world’s best athletes to Italy for an unforgettable celebration.
Paula Reseck
Feb 144 min read
10 Creative Examples of Sponsor Activations at Sports Events
Sponsoring sports events offers brands an unparalleled chance to capture the attention of a vast, engaged audience.
Sabrina Singh
Jan 316 min read
The EGD Guide to Sustainable Merchandise
This guide hopes to demonstrate that sustainability fundamentally benefits the overall goal of an event sponsorship or participation.
Sabrina Singh
Jan 318 min read
The EGD Guide to Sustainable Operations
This guide outlines the steps EGD has taken to improve the sustainability of our operations.
Kayleigh Reed-Hoxha
Jan 317 min read
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