Milano Cortina 2026 Olympic and Paralympic Games
Everything you need to know to equip your teams for a successful Games
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About Us
Event Goods Delivered develops merchandise for the global stage.
Working in partnership with global sponsors, national teams and organising committees we manage the design, production and delivery of event merchandise at major global events.
We’re proud to have worked with some of the world’s leading brands and sporting bodies.
EGD’s timeline for successful equipment programmes at Milan-Cortina 2026
Timeline for Success
Oct-Dec 2024
Programme Planning
This phase involves contracting, conducting programme briefings, and considering the audience. We set budgets, plan the timeline, and define gifting selections. Sustainability considerations are integrated, and we launch the project portal.
Jan-Mar 2025
Brand Integration + Design
During this stage, we focus on design development and brand integration, including both bespoke and retail collaborations. We work on storyboarding and secure approvals from the client and organising committee, ensuring brand consistency across all products.
Apr-Sep 2025
Sourcing + Production
We manage licensee and non-licensee sourcing, conduct sampling, and prepare orders. Working with suppliers, we develop pre-production samples, focusing on quality, fit, and durability. We also kick off the lifecycle assessments for each item.
Oct- 2025
Logistics + Shipping + Data Review
We monitor shipping schedules and manage customs clearance. Freight forwarders are coordinated, data is reviewed, and timelines are adjusted as needed to ensure smooth delivery.
Nov- 2025 to Feb-2026
Fulfilment + Delivery + Data Processing
This phase involves receiving goods, conducting quality control, and placing them in secure storage. We manage inventory and finalise guest + staff data processing. Delivery schedules are confirmed and the process culminates in pick, pack, and fulfilment.
Jan to Feb-2026
On Site Support
We provide managed delivery and unloading services, handle merchandise exchange, and support distribution. Room drops and gift deliveries are organised, along with tailoring services. We plan for liquidation and the return shipment of materials.
Feb- Mar 2026
Post-Event Reporting
Your teams are in kit, your guests are seated and ready to watch the excitement unfold. Your brand is featured on a global stage.
Key insights
Our founders’ view on making the most from the upcoming Games
Design
Weather
Layering! The Winter Olympics is all about effective layering as attendees spend long periods in subzero conditions, along with periods in heated venues.
Inclusion
The Paralympic Games represents an opportunity for brands and teams to make important advancements in Adaptive Fashion. The 2024 Summer Games saw some much needed adaptations for Paralympians. At EGD we look forward to working with teams to break new ground in ensuring the Games are comfortable and successful for all.
Production
Sustainability
Milan-Cortina hasn’t yet released its guidelines, but we expect it to follow the precedents set by Paris. Which was the most sustainable Games yet.
Suppliers
With so many excellent apparel suppliers in Italy, it's a great opportunity to source locally.
Materials
At EGD we’ll work with new suppliers for recycled down and wool. We’re excited to break new ground in sustainable winter wear for these Games.
Logistics
Terrain
The varied landscape between urban Milan and mountainous Cortina requires careful planning, especially as weather conditions may cause delays.
Emissions
We will track delivery GHG emissions and offer clients the option to offset them. We are also exploring electrified trucking for this Games.
Transport
EGD will collaborate with local partners to ensure timely, deliveries — leaning on their local expertise.
2.2
billion viewers*
Vital numbers for the events running 6th February - 16th March
Key stats
1.3
million tickets*
25
venues
* approximations based on previous events and current sources
10 Creative Examples of Sponsor Activations at Sports Events
The EGD Guide to the Regional Products of Milano-Cortina
The EGD Guide to Sustainable Event Merchandise
EGD Guides
Oct-Dec 2024
Jan-Mar 2025
Apr-Sep 2025
Oct- 2025
Nov- 2025 to Feb-2026
Jan to Feb-2026
EGD’s timeline for successful equipment programmes at Milan-Cortina 2026
Timeline for Success
Programme Planning
This phase involves contracting, conducting programme briefings, and considering the audience. We set budgets, plan the timeline, and define gifting selections. Sustainability considerations are integrated, and we launch the project portal.
Brand Integration + Design
During this stage, we focus on design development and brand integration, including both bespoke and retail collaborations. We work on storyboarding and secure approvals from the client and organising committee, ensuring brand consistency across all products.
Sourcing + Production
We manage licensee and non-licensee sourcing, conduct sampling, and prepare orders. Working with suppliers, we develop pre-production samples, focusing on quality, fit, and durability. We also kick off the lifecycle assessments for each item.
Logistics + Shipping + Data Review
We monitor shipping schedules and manage customs clearance. Freight forwarders are coordinated, data is reviewed, and timelines are adjusted as needed to ensure smooth delivery.
Fulfilment + Delivery + Data Processing
This phase involves receiving goods, conducting quality control, and placing them in secure storage. We manage inventory and finalise guest + staff data processing. Delivery schedules are confirmed and the process culminates in pick, pack, and fulfilment.
On Site Support
We provide managed delivery and unloading services, handle merchandise exchange, and support distribution. Room drops and gift deliveries are organised, along with tailoring services. We plan for liquidation and the return shipment of materials.
Post-Event Reporting
Your teams are in kit, your guests are seated and ready to watch the excitement unfold. Your brand is featured on a global stage.
Feb- Mar 2026