FIFA World Cup 2026
Everything you need to know to equip your teams for a successful World Cup
EGD Guides
10 Creative Examples of Sponsor Activations at Sports Events
The EGD Guide to Sustainable Operations
The EGD Guide to Sustainable Event Merchandise
EGD’s timeline for successful equipment programmes at Milan-Cortina 2026
Timeline for Success
Oct-Dec 2024
Programme Planning
This phase involves contracting, conducting programme briefings, and considering the audience. We set budgets, plan the timeline, and define gifting selections. Sustainability considerations are integrated, and we launch the project portal.
Jan-Mar 2025
Brand Integration + Design
During this stage, we focus on design development and brand integration, including both bespoke and retail collaborations. We work on storyboarding and secure approvals from the client and organising committee, ensuring brand consistency across all products.
Apr-Sep 2025
Sourcing + Production
We manage licensee and non-licensee sourcing, conduct sampling, and prepare orders. Working with suppliers, we develop pre-production samples, focusing on quality, fit, and durability. We also kick off the lifecycle assessments for each item.
Oct- 2025
Logistics + Shipping + Data Review
We monitor shipping schedules and manage customs clearance. Freight forwarders are coordinated, data is reviewed, and timelines are adjusted as needed to ensure smooth delivery.
Nov- 2025 to Feb-2026
Fulfilment + Delivery + Data Processing
This phase involves receiving goods, conducting quality control, and placing them in secure storage. We manage inventory and finalise guest + staff data processing. Delivery schedules are confirmed and the process culminates in pick, pack, and fulfilment.
Jan to Feb-2026
On Site Support
We provide managed delivery and unloading services, handle merchandise exchange, and support distribution. Room drops and gift deliveries are organised, along with tailoring services. We plan for liquidation and the return shipment of materials.
Feb- Mar 2026
Post-Event Reporting
Your teams are in kit, your guests are seated and ready to watch the excitement unfold. Your brand is featured on a global stage.
About Us
Event Goods Delivered develops merchandise for the global stage.
Working in partnership with global sponsors, national teams and organising committees we manage the design, production and delivery of event merchandise at major global events.
We’re proud to have worked with some of the world’s leading brands and sporting bodies.
If you'd like to explore equipping your team for your next event, get in touch
Connect with us
Key stats
Vital numbers for the event running 11th June - 19th July 2026, across The US, Canada and Mexico
3
billion viewers*
5.5
million tickets*
3
countries
16
venues
104
matches
* approximations based on previous events and current sources
Key insights
Our founders’ view on making the most from the upcoming FIFA World Cup
Design
Weather
This World Cup is going to be hot! And possibly cold. With the tournament spread out from Vancouver in the north to Mexico City in the south, the temperatures are expected to range from 36°C / 97°F to 8°C / 46°F overnight. If your teams are travelling across the tournament then you should keep this in-mind with layering and expanded collections. Also look to provide resources to help with heat stress.
Inclusion
While themes of inclusion are less front and centre at the World Cup, than say a Paralympic Games or Womens' World Cup, we think this represents a good opportunity for a brand to stand out from the crowd.
Production
Sustainability
FIFA haven't yet released detailed crtieria for supplied items at the event. However they have pledged to measure and reduce emissions across the full supply chain. Aim for local production with low-emissions materials.
Suppliers
With global trade undergoing a major re-organisation, producing locally will be both the most sustainable and reliable approach for your merchandise.
Materials
Breathable fabrics will be key due to the high temperatures and humid conditions.
Logistics
Transport
Logistics will be the other high-performance activity on show at this World Cup alongside the football! With an average distance of 1,700 km between stadiums across three time zones, ensuring all your team and kit arrive at the right location at the right time will be a monumental challenge.
Borders
Ensuring smooth deliveries across three tightly managed borders is going to be another unique challenge of this event. We'll monitor FIFA's guidance on this matter and work to receive special dispensation when available.
Oct-Dec 2024
Jan-Mar 2025
Apr-Sep 2025
Oct- 2025
Nov- 2025 to Feb-2026
Jan to Feb-2026
EGD’s timeline for successful equipment programmes at the FIFA World Cup 2026
Timeline for success
Programme Planning
This phase involves contracting, conducting programme briefings, and considering the audience. We set budgets, plan the timeline, and define gifting selections. Sustainability considerations are integrated, and we launch the custom project portal for each client.
Brand Integration + Design
During this stage, we focus on design development and brand integration, including both bespoke and retail collaborations. We work on storyboarding and secure approvals from the client and organising committee, ensuring brand consistency across all products.
Sourcing + Production
We manage licensee and non-licensee sourcing, conduct sampling, and prepare orders. Working with suppliers, we develop pre-production samples, focusing on quality, fit, and durability. We also kick off the lifecycle assessments for each item.
Logistics + Shipping + Data Review
We monitor shipping schedules and manage customs clearance. Freight forwarders are coordinated, data is reviewed, and timelines are adjusted as needed to ensure smooth delivery.
Fulfilment + Delivery + Data Processing
This phase involves receiving goods, conducting quality control, and placing them in secure storage. We manage inventory and finalise guest + staff data processing. Delivery schedules are confirmed and the process culminates in pick, pack, and fulfilment.
On Site Support
We provide managed delivery and unloading services, handle merchandise exchange, and support distribution. Room drops and gift deliveries are organised, along with tailoring services. We plan for liquidation and the return shipment of materials.
Post-Event Reporting
Feb- Mar 2026
Your teams are in kit, your guests are seated and ready to watch the excitement unfold. Your brand is featured on a global stage.